The wireless hotspot has spread through the country at
breakneck speed. Coffee shops, cafes,delis and restaurants
have begun to invest in the infrastructure required to
offer their customers free wireless internet access. Some
restaurant owners do it because their customers have
requested the service. Others look at their competition and
realize that not providing free Wi-Fi might make them
vulnerable within their market.
Most consumers, including your restaurant visitors, are
relying upon the internet for larger portions of their
lives. Some are starting businesses. Others depend on
online access to communicate with their friends and family.
Still others consume most of their entertainment online.
Wireless hotspots draw these people in and encourage them
to become loyal customers. Here are five reasons
restaurants, cafes, and other eateries should integrate
wireless hotspots into their facilities.
#1 - Entrepreneurs Follow Wireless Hotspots
Millions of people have created online businesses over the
past decade. At the same time, a growing number of
consumers are retiring their desktop computers and
replacing them with laptops. This gives them instant
portability. You'll notice these entrepreneurs hunched in
front of their laptops, operating their businesses. They
follow wireless hotspots. It's not uncommon to see them in
places that offer cafe Wi-Fi. Or, you might see them using
the computers in an internet cafe. Restaurants that offer
wireless hotspots quickly become favorite places for these
entrepreneurs.
#2 - Wireless Hotspots Increase Sales
When cafe Wi-Fi and wireless hotspots first became popular
draws, restaurants owners were concerned their sales would
slump if they offered the service. They were understandably
worried that people would visit their establishments, buy a
low-priced item, and stay for the entire day. Many business
owners discovered something entirely different occurred.
Sales increased as customers camped out and returned to the
register to buy over and over. Traffic swelled as people
noticed large crowds within certain facilities; restaurants
owners have known for decades that popularity builds upon
itself. Many who were once concerned about using wireless
hotspots turned to them as a powerful marketing strategy
and competitive advantage.
#3 - Improved Customer Loyalty With Wireless Hotspots
Banking institutions offer multiple products to encourage
deeper customer loyalty. In effect, the more compelling
reasons a customer has to stay, the less likely that a
customer will migrate to a competitor. In the same manner,
restaurant owners who integrate wireless hotspots into
their establishments provide their customers with an
additional reason to visit. Keep in mind, most people stick
to their favorite places to eat and relax. By offering them
multiple reasons to come, you'll strengthen their loyalty
to your business.
#4 - Free Wireless Hotspots Boost Competitiveness
Cafe Wi-Fi and wireless hotspots are gradually becoming a
necessity for many coffee shops and restaurants. Without
it, they are finding it more difficult to compete against
the behemoths within their market. For example, in early
2008, Starbucks began offering free Wi-Fi to their
customers, essentially becoming an internet cafe. McDonalds
did the same. Other restaurants and coffee shops are
following suit in order to remain competitive.
#5 - Wireless Hotspots Cater To the "New" Employee
Long ago, employees would arrive at the office in the early
morning and remain there until evening. Many of them even
took lunches at their desks. Times have changed. An
increasing number of people are enjoying the convenience of
telecommuting. Armed only with a laptop, they can perform
their jobs from any facility that provides free Wi-Fi
access. Their first choice is often coffee shops and
restaurants that offer wireless hotspots. They can fulfill
their job-related responsibilities while enjoying time
outside the office and home.
As the economic climate grows darker, more people will
likely lose their jobs. Many of them will start their own
businesses which they'll manage online. Others will simply
look for places to sit and enjoy a bite or a cup of coffee.
These people are likely to gravitate toward establishments
that offer free Wi-Fi service. Restaurant owners who
provide this benefit within their facilities may discover
their traffic and sales increase as a result.
There are many reasons which should motivate restaurants to
consider integrating wireless hotspots. People are spending
a greater number of hours online than ever. Coax them to
spend those hours within your restaurant.
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